201411.26
1
0

Biometric Technology and Its Effect on Privacy

Yesterday, I was excited to learn that my article on biometrics was cited in a book released earlier this week titled Genetic Discrimination: Transatlantic Perspectives on the Case for a European-Level Legal Response.  Since I’ve recently been interviewed about how biometrics affect privacy rights, I decided to focus today’s post on this fascinating yet troubling topic. Biometric identifiers (BIDs) are distinctive…

201411.24
6
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Mechanic’s Liens Aren’t Just For Mechanics

Construction firms, physical laborers, and other service-based businesses share the same basic, unspoken desire as inventory-based businesses: to get paid for the value their customers receive. If your company provides services which increase the value of your client’s property (whether that property’s in the form of goods, real estate, other services, whatever), liens offer an effective method for recovering lost…

201411.21
2
0

YourProduct.sucks: Internet Branding and gTLDs

If you own or invest in a business, you’ve probably learned a thing or two about branding. Differentiating your products or services from those of your competitors is essential to surviving, so focus on building a strong brand.  Often that involves creating a wide-reaching internet presence, starting with a website that drives potential customers to you.  Twenty years ago,…

201411.18
2
0

Are Your Contractors Truly “Independent”?

Imagine that you recently pursued your dream and opened up a bakery.  People love your cookies and cakes so much, you start getting requests for large orders and delivery service.  You decide to hire someone to deliver your tasty treats, paying him a flat fee per delivery. He uses his own car for all deliveries and your written agreement repeatedly…

201411.14
1
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Build an International Brand for Free

Whether your company sells a product or provides a service, you’ve probably dreamed of the day when your brand would find its way into homes or businesses around the world. Maybe dreaming is as far as you pursued it, once you realized some of the issues that could arise: understanding and correctly interpreting trade regulations, how duties and tariffs…